Argument Agains Objectification of Women in Media Jean Kilbourne
What are advertisers actually trying to sell u.s.a.?
Lectures
Advertising is an over $200 billion a twelvemonth manufacture. Nosotros are each exposed to over 3000 ads a twenty-four hours. Even so, remarkably, nearly of the states believe we are non influenced past advertising. Ads sell a great deal more than products. They sell values, images, and concepts of success and worth, love and sexuality, popularity and normalcy. They tell u.s.a. who we are and who we should be. Sometimes they sell addictions.
In her slide presentations, Jean Kilbourne examines images in advertizement with the incisive wit and irony that have delighted and enlightened her audiences for years. With expert knowledge, insight, humor and commitment, she brings her audiences to come across that, although ads may seem harmless and silly, they add up to a powerful course of cultural conditioning. She is known for her ability to present provocative topics in a style that unites rather than divides, that encourages dialogue, and that moves and empowers people to accept action in their ain and in society's involvement.
She explores the relationship of media images to actual problems in the society, such every bit violence, the sexual corruption of children, rape and sexual harassment, pornography and censorship, teenage pregnancy, addiction, and eating disorders. She also educates her audiences about the primary purpose of the mass media, which is to evangelize audiences to advertisers. The emphasis is on health and freedom — freedom from rigid sex roles, freedom from habit, freedom from denial, and freedom from manipulation and censorship.
The presentations can be adapted for a wide diversity of audiences from loftier school students to higher students to community groups to professionals in a wide range of fields, including habit, health, women'south issues, domestic violence, media literacy, eating disorders, criminal justice, and many others. In addition to these presentations, Dr. Kilbourne sometimes does workshops and seminars of varying lengths on all of these topics.
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Dr. Kilbourne'southward presentations include:
So Sexy So Soon: The New Sexualized Childhood
While some people are fighting to continue sex education out of our schools or to limit it to forbearance just, children are getting a very powerful and very damaging kind of sexual activity education from the pop culture. Even very immature children are routinely exposed to portrayals of sexual behavior devoid of emotions, attachment, or consequences. Media messages near sexual activity and sexuality frequently exploit women's bodies and glamorize sexual violence. Girls are encouraged to objectify themselves and to obsess near their sexual practice appeal and appearance at absurdly immature ages, while boys go the message that they should seek sex activity simply avoid intimacy. These messages shape their gender identity, sexual attitudes and beliefs, values, and their capacity for love, connectedness, and salubrious relationships well into adulthood.Using many illustrations and examples of these sexual images and messages, this presentation examines the harmful consequences of the sexualization of children and teenagers and advise some strategies for change. The presentation tin be tailored for those interested primarily in adolescents, for students, for parents, for teachers, and for many other groups.This presentation is based on Jean'south book Then Sexy So Soon (co-authored with Diane Levin).
The Naked Truth: Advertising's Image of Women
Jean Kilbourne'due south pioneering work helped develop and popularize the study of gender representations in advertising. This presentation reviews if and how the epitome of women has inverse over the by twenty years. So many problems today, such as associate rape and other forms of violence, eating disorders, and increased rates of drinking and smoking for women, are considered "women's issues." Unfortunately, sometimes the people who about demand to learn more are reluctant to attend lectures on these topics. Jean manages to discuss these issues in a way that includes and reaches men besides as women and that powerfully illustrates how these images affect all of united states of america. Entertaining, fast-paced, sometimes hilarious, the presentation is also profound and deeply serious. It encourages dialogue and discussion and a new way of looking at oneself too as one another.In that location is also a version of The Naked Truth that is targeted to boys and men, as well as ane that deals more straight and more fully with violence and sexual assault.
Mortiferous Persuasion: Advertizing & Habit
Addiction is arguably the number one public health problem in our state, one that affects all of united states of america. This presentation exposes the manipulative marketing strategies and tactics used by the alcohol and tobacco industries to keep people hooked on their dangerous products. Jean Kilbourne presents a compelling argument that these cynical industries take a clear and deep understanding of the psychology of addiction – an understanding they exploit to create and feed a life-threatening dependency on their products. She also educates the audience about targeting and the primary purpose of the mass media, which is to deliver audiences to advertisers. In add-on, she demonstrates how the objectification of women and the obsession with thinness are related to addiction. The presentation contains sections from almost of Jean's other presentations and can be adapted for many different audiences, from wellness professionals to loftier schoolhouse students.It tin be difficult to talk virtually booze and tobacco to young people without sounding moralistic and preachy. This lecture works with students because it is fast-paced and funny – and because information technology takes an entirely new angle on the trouble. Instead of maxim that students are "bad" to drink and fume, Jean shows them how they are existence manipulated by very powerful industries – and what a terrible cost they are paying. About students haven't heard this before, and it ever makes them think, oft makes them angry, and sometimes moves them to action.
Mortiferous Persuasion: Advertising & the Abuse of Relationships
This version of "Mortiferous Persuasion" examines alcohol and tobacco advertisement, but likewise focuses on ads that encourage u.s. to be mindless consumers and to feel passion for products rather than for people. Jean explores how and why advertisers encourage us to feel in a relationship with our products, especially with addictive products.
Marketing Misery: Selling Addictions to Women
This presentation illustrates how advertisers and the media target women and sell addictive products to them, such equally alcohol, cigarettes, diet products and prescription drugs. The presentation also examines how sex role stereotypes undermine female self-esteem and encourage sexual abuse, addiction, and violence confronting women.
Pack of Lies: The Advertising of Tobacco
Cigarettes impale more people every yr than alcohol, cocaine, heroin, auto accidents, homicide, suicide and AIDS combined. In the U.South. solitary, the tobacco industry needs to get 3000 children to start smoking every solar day just to supervene upon those smokers who die or quit. This presentation exposes how pernicious and how deadly cigarette marketing is. Information technology also shows how the media cooperate with this manufacture that sells a product that will kill one out of every ten people alive today in the earth. The presentation also examines how the tobacco industry targets dissimilar ethnic and socioeconomic groups and how information technology exploits our national obsession with thinness for women.
You've Come the Incorrect Fashion, Infant: Women & Smoking
This version of "Pack of Lies" explores how women are targeted by the tobacco manufacture. It juxtaposes the ads with the facts about smoking. It also discusses the link between smoking and the obsession with thinness and the relationship for women betwixt smoking and stress, depression, and anger.
Slim Hopes: Advertising & the Obsession with Thinness
This presentation explores the origins and terrible consequences of our national obsession with excessive thinness for women. Most women suffer from this obsession, non just those who develop eating disorders. The presentation examines ads for rich foods and junk food, ads for cigarettes, and ads for diet products. It also illustrates how the platonic torso prototype has inverse in the by thirty or forty years, and explores the fact that thinness has become a moral upshot (the menage a trois that women are made to experience aback of these days is with Ben and Jerry). It offers a new way to retrieve most life-threatening eating disorders and provides a well-documented disquisitional perspective on the social impact of advertising.
Falling in Dearest with Food: Connection & Disconnection in Food Advertising
This version of "Slim Hopes" additionally explores how women are often encouraged to utilize food as a mode to deal with the pain of disconnection and as a way to connect, to find love and even passion.
Eating Our Hearts Out: Advertisement & Obesity
Obesity is epidemic in the U.s.. Two-thirds of developed Americans are overweight and childhood obesity is sky-rocketing. This presentation examines the root causes of obesity and exposes the industries that profit from information technology. The focus is on the advertising of junk food, soft drinks, and diet products, and the way that advertisers encourage united states of america to use food as a manner to connect and to escape from the pain of disconnection.
Nether the Influence: The Advertising of Alcohol
From corporate boardrooms to college campuses, there is increasing concern about booze-related problems. 1 out of 3 Americans says that booze has been the cause of trouble in his or her family. Meanwhile the booze industry spends over three billion dollars a yr on advertising and promotion, ofttimes targeting alcoholics and young people.In this dynamic slide presentation, Jean Kilbourne shows how advertising falsely links alcohol with precisely those attributes and qualities – happiness, wealth, prestige, sophistication, success, maturity, athletic ability, virility, inventiveness, sexual satisfaction, and others – that the misuse of booze diminishes and destroys. She educates her audiences non only about alcohol advertising simply too about media censorship on behalf of the alcohol manufacture and the special issues of alcoholics, immature people, women, minorities, and the children of alcoholics.The presentation tin can be adapted for many different audiences from treatment and prevention specialists to community groups to students. Drinking is the number 1 problem on about every college campus in the land, but it is often and so hard to find a program that won't turn students off. This lecture works with students considering information technology is fast-paced and funny — and because it takes an entirely new bending on the trouble. Instead of saying that students are "bad" to beverage, Jean shows them how they are beingness manipulated by a very powerful manufacture — and what a terrible cost they are paying. Well-nigh students oasis't heard this before, and it always makes them think, often makes them angry, and sometimes moves them to action.
Source: https://jeankilbourne.com/lectures/
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